Wednesday, November 7, 2007

The Negotiator's Master Class

Consider the mastery of communication through facial expressions on display in William Shatner's Priceline print ads. Of course, these ads are in the new Shatner persona. But any actor - including Chris Pine - should consider these print ads a free master class by the master himself, William Shatner. There are words, ad copy, in the design. But the face says all that and more. Think about it: you have to sum up an idea in one frame of film. The man is simply leaping out of the page! When the new Star Trek movie tickets go on sale, will the Negotiator let you Name Your Own Price?

www.priceline.com

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